Abilitee is a silicon rubber driving range tee that combines the familiarity of traditional tees, with the simple innovation of a twisting mechanism to make it adjustable. The real magic lies behind the obvious, where it is designed so that the head cannot be easily pulled off by mistake through twisting it too high. Soon coming to market.
Decades of the same tee, it should be easy to adopt and a simple transition. The goal here is to make existing tees obsolete, so let's make the transition seamless.
Inspired by the bright yellow Livestrong bands from 2003, the colour stand out against the dull tees guests are used to seeing against the backdrop of the grass carpets. The investment in change should be a statement.
Standard tee sizing ranges from 45mm to 90mm, which abilitee is built to adjust between. The screw mechanism utilised the friction from the silicon rubber to stay in place, while being firm enough to be easily rotated and adjusted.